Building code, culture and community
Hi — I'm Zaira Rasool. I'm a London-based founder and software engineer who loves turning ideas into things that exist. I've built organisations, digital products, communities and programmes, and spent my career bridging the space where people, culture and technology meet.
Featured Content
Watch: Building Tech that Sells Across Continents
Watch: Winner of the 2021 Catherine Wines Bursary
Watch: Coderoots - growing digital access in The Gambia
Watch: AI Will Wipe Out Our History
Watch: The challenges of community development
Featured Articles
Currently exploring
AI, entrepreneurship, the future of work, and new ways of building.
AI Products
Exploring ideas like Creative OS — using AI to give independent creatives better tools and systems.
Future of Work
Thinking about how AI changes careers, skills, education and access to opportunity with Stai Digital.
Writing & Conversations
Exploring ideas around AI, culture, entrepreneurship, creativity and the future of work through an upcoming Substack and podcast.
Let's work together
Have an idea? Let's build.
Tell me what you're working on. If it's interesting, let's see what we can build together.
Web Development
Custom websites designed specifically for creatives and non-profits. Beautiful, functional sites that tell your story and amplify your impact with clean code and thoughtful design.
View servicesPerformances & Talks
Technology-focused poetry, panels, and talks that explore the intersection of culture, business, and our digital world. Book me for events that challenge perspectives and inspire meaningful conversations.
View Services